Broadcast advertising & promotion a handbook for students and professionals

Detalhes bibliográficos
Autor principal:	Bergendorff, Fred L.
Autor Corporativo:	Broadcasters Promotion Association (U.S.)
Outros Autores:	Smith, Charles H. (Charles Harrison), Webster, Lance
Formato:	Livro
Idioma:	English
Publicado em:	New York Hastings House c1983.
Colecção:	Communication arts books.
Assuntos:	Broadcast advertising.