Broadcast advertising & promotion a handbook for students and professionals

Detalles Bibliográficos
Autor Principal:	Bergendorff, Fred L.
Autor Corporativo:	Broadcasters Promotion Association (U.S.)
Outros autores:	Smith, Charles H. (Charles Harrison), Webster, Lance
Formato:	Libro
Idioma:	English
Publicado:	New York Hastings House c1983.
Series:	Communication arts books.
Subjects:	Broadcast advertising.