Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

Detalles Bibliográficos
Autor Principal: Andreasen, Alan R.
Formato: Libro
Idioma:English
Publicado: San Francisco Jossey-Bass Pub. c1995
Subjects:
Behavior modification.
Social change.
Social marketing.
Social problems.