Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

Bibliografiset tiedot
Päätekijä: Andreasen, Alan R.
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: San Francisco Jossey-Bass Pub. c1995
Aiheet:
Behavior modification.
Social change.
Social marketing.
Social problems.