Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

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Xehetasun bibliografikoak
Egile nagusia: Andreasen, Alan R.
Formatua: Liburua
Hizkuntza:English
Argitaratua: San Francisco Jossey-Bass Pub. c1995
Gaiak:
Behavior modification.
Social change.
Social marketing.
Social problems.