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Investigating product involvement issues for mobile phone services a study of Filipino mobile phone users

書目詳細資料
發表在:Philippine Management Review Vol. 20, no. 1 (2013), 1-16
主要作者: Capistrano, Erik Paolo S.
格式: Article
語言:英语
出版: 2013
主題:
Product involvement
Consumer involvement
Product attributes
Mobile phones
Service attributes