Investigating product involvement issues for mobile phone services a study of Filipino mobile phone users

Investigating product involvement issues for mobile phone services a study of Filipino mobile phone users

Bibliographic Details
Published in:Philippine Management Review Vol. 20, no. 1 (2013), 1-16
Main Author: Capistrano, Erik Paolo S.
Resource Type: Article
Language:English
Published: 2013
Subjects:
Product involvement
Consumer involvement
Product attributes
Mobile phones
Service attributes

UP Cesar E.A. Virata School of Business

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