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  1. 1
    by Morrison, Alastair M.
    Published 2022
    Book

    Tourism marketing in the age of the consumer
  2. 2
    Book

    Services marketing integrating customer focus across the firm
  3. 3
    Book

    Services marketing concepts and practices
  4. 4
    by Lovelock, Christopher H.
    Published 2004
    Book

    Services marketing people, technology, strategy
  5. 5
    Published 2003
    Book

    Services marketing a managerial approach
  6. 6
    by Lovelock, Christopher
    Published 2002
    Book

    Principles of service marketing and management
  7. 7
    by McDonald, Malcolm
    Published 1996
    Book

    Marketing planning for services
  8. 8
    by Teare, Richard
    Published 1996
    Book

    Consumer marketing a resource-based approach for the hospitality and tourism industries
  9. 9
    by Payne, Adrian
    Published 1993
    Book

    The essence of services marketing
  10. 10
    by Berry, Leonard L.
    Published 1991
    Book

    Marketing services competing through quality
  11. 11
    by Lovelock, Christopher H.
    Published 1991
    Book

    Services marketing
  12. 12
    by Gronroos, Christian 1947-
    Published 1990
    Book

    Service management and marketing managing the moments of truth in service competitions
  13. 13
    by Shames, Germaine W.
    Published 1989
    Book

    World-class service
  14. 14
    Published 1975
    Book

    Market orientation in the hotel and catering industry
  15. 15
    by Rathmell, John M.
    Published 1974
    Book

    Marketing in the service sector
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