Diliman 172 Tacloban 9 Baguio 8 Pampanga 3 Manila 1 Olongapo 1

Union Catalog (Buklod) 162 Index to Philippine Newspapers (IPN) 30 Index to Philippine Periodicals (IPP) 2

Cesar E.A. Virata School of Business 58 College of Fine Arts 36 College of Mass Communication 20 Technology Management Center 15 College of Home Economics 9 UP Tacloban Library 9 School of Economics 6 UP Diliman Extension Program in Pampanga 6 Asian Institute of Tourism 5 UP Baguio Main Library 5 Asian Center 4 Diliman Main Library: Info. Services & Instruction Section 4 Diliman Main Library: Social Sciences Section 4 College of Arts and Letters 3 College of Education 3 Diliman Main Library: Serials Section 3 Graduate Resource Center 3 College of Law 2 College of Social Work & Community Development 2 Diliman Main Library: Filipiniana Books Section 2 College of Architecture 1 College of Human Kinetics 1 College of Pharmacy Library 1 School of Library and Information Studies 1 School of Statistics 1 School of Urban and Regional Planning 1 UP BGC Law Library 1 UP Diliman Extension Program in Olongapo 1 see all ...

H - Social Science 134 L - Education 21 T - Technology 2 D - World History 1 K - Law 1 N - Fine Arts 1 P - Language and Literature 1 see all ...

Brand name products Advertising 60 Management 57 Marketing 39 Branding (Marketing) 31 Product management 12 Trademarks 12 Design 11 Business names 9 Corporate image 8 Valuation 7 Brand choice 6 Psychological aspects 6 Leadership 5 Communication 4 Consumer behavior 4 Fashion 4 Fashion merchandising 4 Intangible property 4 New products 4 Reputation 4 Sales promotion 4 Social aspects 4 Customer loyalty 3 Industrial design coordination 3 Public relations 3 Retail trade 3 Technological innovations 3 Trade marks and trade names 3 Advertising campaigns 2 see all ...

De Asis, Karen 8 Bates, Sandra M. 4 De Chernatony, Leslie 4 Gutierrez, Ben Paul B. 4 Kotler, Philip 4 Wheeler, Alina 4 Aaker, David A. 3 Keller, Kevin Lane 1956- 3 Ries, Al 3 Ries, Laura 3 Temporal, Paul 3 Aitchison, Jim 2 Andres, Clay 2 Duncan, Tom 2 Escano, Eduardo 2 Fishel, Catharine M. 2 Go, Josiah 2 Hackley, Chris 2 Hackley, Christopher E. 2 Hackley, Rungpaka Amy 2 Hancock, Joseph 2 Kapferer, Jean-Noel 2 Kelley, Larry D. 1955- 2 Knapp, Pat Matson 2 McDonald, Malcolm 2 Osorio, Bong R. 2 Post, Karen 2 Tordesillas, Cesar E. 2 Aaker, David O. 1 Abrina, Richard G. 1 see all ...

Book 139 Article 32 Thesis 21 Electronic Resource 1 Visual Material 1

English 192