Showing 1 - 3 results of 3 for search 'Beverland, Michael', query time: 0.01s Refine Results
  1. 1

    Brand management co-creating meaningful brands by Beverland, Michael

    Published 2018
    Book

    Brand management co-creating meaningful brands
  2. 2

    Building brand authenticity 7 habits of iconic brands by Beverland, Michael

    Published 2009
    Book

    Building brand authenticity 7 habits of iconic brands
  3. 3

    The quest for authenticity in consumption consumers' purposive choice of authentic cues to shape experienced outcomes. by Beverland, Michael B.

    Article

    The quest for authenticity in consumption consumers' purposive choice of authentic cues to shape experienced outcomes.

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