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Advertising, promotion, and other aspects of integrated marketing communications
Published 2025Book -
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Brands with a purpose examining the authenticity of brand activism in the Philippines
Published 2022Thesis -
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Impact of advertisements on Philippine financial service firms' stock return
Published in Philippine Management Review (2021)Article -
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The future of inclusive finance 3rd Asia finance forum conference proceedings.
Published 2020Open Access Electronic Books from ADB.
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