Risultati della ricerca - Centeno, Dave De Guzman

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  1. 1

    Essays on celebrity endorsements human and cultural branding in consumer markets di Centeno, Dave De Guzman

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  2. 2

    Constructing celebrities as political endorsers parasocial acts, cultural power, and cultural capital di Centeno, Dave De Guzman

    Pubblicazione 2015
    Libro


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  3. 3

    Celebrities' parasocial interaction and relationships Predictor of voting preference towards endorsed political candidates. di Centeno, Dave De Guzman

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  4. 4

    Celebrities' parasocial interaction and relationships predictor of voting preference towards endorsed political candidates di Centeno, Dave De Guzman

    Pubblicato in Philippine Management Review (2016)
    Articolo


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  5. 5

    Social distance, connectedness, and product familiarity on endorsement evaluations An experimental approach di Centeno, Dave De Guzman

    Pubblicato in Philippine Management Review (2018)
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  6. 6

    Impact of advertisements on Philippine financial service firms' stock return di Centeno, Dave De Guzman

    Pubblicato in Philippine Management Review (2021)
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  7. 7

    Celebrification mythologies class and gender reading of celebrity endorsers in political campaign advertisements di Centeno, Dave De Guzman 1987-

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  8. 8

    Effects of Filipino consumers' financial attitudes, subjective norms, and perceived behavioral control on intentions to formal banking towards financial inclusion di Co, Manuelito

    Pubblicato in Philippine Management Review (2023)
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  9. 9

    Destination brand gestalt and its effects on brand attachment and brand loyalty di Mandagi, Deske W.

    Pubblicato in Philippine Management Review (2022)
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