Resultats de la cerca - Centeno, Dave De Guzman

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  1. 1

    Essays on celebrity endorsements human and cultural branding in consumer markets per Centeno, Dave De Guzman

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  2. 2

    Constructing celebrities as political endorsers parasocial acts, cultural power, and cultural capital per Centeno, Dave De Guzman

    Publicat 2015
    Llibre


    Imatge de la portada
  3. 3

    Celebrities' parasocial interaction and relationships Predictor of voting preference towards endorsed political candidates. per Centeno, Dave De Guzman

    Article


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  4. 4

    Celebrities' parasocial interaction and relationships predictor of voting preference towards endorsed political candidates per Centeno, Dave De Guzman

    Publicat a Philippine Management Review (2016)
    Article


    Imatge de la portada
  5. 5

    Social distance, connectedness, and product familiarity on endorsement evaluations An experimental approach per Centeno, Dave De Guzman

    Publicat a Philippine Management Review (2018)
    Article


    Imatge de la portada
  6. 6

    Impact of advertisements on Philippine financial service firms' stock return per Centeno, Dave De Guzman

    Publicat a Philippine Management Review (2021)
    Article


    Imatge de la portada
  7. 7

    Celebrification mythologies class and gender reading of celebrity endorsers in political campaign advertisements per Centeno, Dave De Guzman 1987-

    Thesis


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  8. 8

    Effects of Filipino consumers' financial attitudes, subjective norms, and perceived behavioral control on intentions to formal banking towards financial inclusion per Co, Manuelito

    Publicat a Philippine Management Review (2023)
    Article


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  9. 9

    Destination brand gestalt and its effects on brand attachment and brand loyalty per Mandagi, Deske W.

    Publicat a Philippine Management Review (2022)
    Article


    Imatge de la portada

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