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  1. 1
    by Morrison, Alastair M.
    Published 2022
    Book

    Tourism marketing in the age of the consumer
  2. 2
    Book

    Services marketing integrating customer focus across the firm
  3. 3
    Book

    Services marketing concepts and practices
  4. 4
    by Lovelock, Christopher H.
    Published 2004
    Book

    Services marketing people, technology, strategy
  5. 5
    Published 2003
    Book

    Services marketing a managerial approach
  6. 6
    by Lovelock, Christopher
    Published 2002
    Book

    Principles of service marketing and management
  7. 7
    by McDonald, Malcolm
    Published 1996
    Book

    Marketing planning for services
  8. 8
    by Teare, Richard
    Published 1996
    Book

    Consumer marketing a resource-based approach for the hospitality and tourism industries
  9. 9
    by Payne, Adrian
    Published 1993
    Book

    The essence of services marketing
  10. 10
    by Berry, Leonard L.
    Published 1991
    Book

    Marketing services competing through quality
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