Diliman 367 Baguio 98 Tacloban 55 Pampanga 45 Olongapo 11 Manila 9

Union Catalog (Buklod) 585

Cesar E.A. Virata School of Business 265 UP Diliman Extension Program in Pampanga 63 Asian Institute of Tourism 58 Graduate Resource Center 55 UP Tacloban Library 55 UP Baguio Main Library 50 College of Home Economics 30 Technology Management Center 30 College of Mass Communication 15 College of Education 11 UP Diliman Extension Program in Olongapo 11 College of Arts and Sciences Library 8 College of Fine Arts 7 College of Social Work & Community Development 7 School of Labor and Industrial Relations 7 Diliman Main Library: Filipiniana Books Section 6 School of Economics 5 National College of Public Administration and Governance 3 School of Library and Information Studies 3 College of Engineering Library I 2 College of Engineering Library II 2 Diliman Main Library: Social Sciences Section 2 Institute of Small Scale Industries 2 School of Statistics 2 Asian Center 1 College of Arts and Letters 1 College of Law 1 College of Pharmacy Library 1 Diliman Main Library: Info. Services & Instruction Section 1 Institute of Biology 1 see all ...

H - Social Science

Management Marketing Decision making 45 Strategic planning 33 Advertising 23 Service industries 19 Planning 17 Case studies 16 Data processing 14 Small business 14 Brand name products 13 Customer relations 12 Sales management 11 Marketing research 10 Customer services 9 Internet marketing 9 New products 9 Export marketing 7 Product management 7 Business 6 Communication in marketing 6 Consumer behavior 6 Professions 6 Business enterprises 5 Finance 5 Social media 5 Success in business 5 Advertising campaigns 4 Consumer satisfaction 4 Decision-making 4 see all ...

Kotler, Philip 55 McCarthy, E. Jerome 25 Peter, J. Paul 22 Perreault, William D. 20 Cravens, David W. 15 Walker, Orville C. 13 Aaker, David A. 12 Kerin, Roger A. 12 Lamb, Charles W. 12 Donnelly, James H. Jr 11 Donnelly, James H. 10 Hair, Joseph F. 9 Keller, Kevin Lane 1956- 9 Kinnear, Thomas C. 1943- 9 McDonald, Malcolm 8 Mullins, John W. 8 Peterson, Robert A. 1944- 8 Cohen, William A. 1937- 7 McDaniel, Carl D. 7 Parsons, Leonard J. 7 Quelch, John A. 7 American Marketing Association 6 Boyd, Harper W. 6 Engel, James F. 6 Ferrell, O. C. 6 Gutierrez, Ben Paul B. 6 Kinnear, Thomas C. 6 Parmerlee, David 6 Piercy, Nigel F. 6 Dalrymple, Douglas J. 5 see all ...

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