Multivariate data analysis per Hair, Joseph F., William C. Black, Babin, Barry J., Anderson, Rolph E.

MKTG 11 principles of marketing per Lamb, Charles W., Hair, Joseph F., McDaniel, Carl 1941-

A primer on partial least squares structural equation modeling (PLS-SEM) per Hair, Joseph F. Jr., author

Essentials of marketing research per Hair, Joseph F. Jr, Celsi, Mary, Ortinau, David J., Bush, Robert P.

MKTG9 per Lamb, Charles W.

Contributor biographical information
Publisher description
Table of contents only

A primer on partial least squares structural equation modeling (PLS-SEM) per Hair, Joseph F. Jr, Hult, G. Tomas, M., Ringle, Christian M., Sarstedt, Marko

A primer on partial least squares structural equation modeling (PLS-SEM) per Hair, Joseph F. Jr, Hult, G. Tomas M., Ringle, Christian M., Sarstedt, Marko

Essentials of marketing research

Essentials of marketing research per Hair, Joseph F., Celsi, Mary Welfinbarger, Ortinau, David J., Bush, Robert P.

MKTG4 student edition per Lamb, Charles W.