Multivariate data analysis von Hair, Joseph F., William C. Black, Babin, Barry J., Anderson, Rolph E.

MKTG 11 principles of marketing von Lamb, Charles W., Hair, Joseph F., McDaniel, Carl 1941-

A primer on partial least squares structural equation modeling (PLS-SEM) von Hair, Joseph F. Jr., author

Essentials of marketing research von Hair, Joseph F. Jr, Celsi, Mary, Ortinau, David J., Bush, Robert P.

MKTG9 von Lamb, Charles W.

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A primer on partial least squares structural equation modeling (PLS-SEM) von Hair, Joseph F. Jr, Hult, G. Tomas, M., Ringle, Christian M., Sarstedt, Marko

A primer on partial least squares structural equation modeling (PLS-SEM) von Hair, Joseph F. Jr, Hult, G. Tomas M., Ringle, Christian M., Sarstedt, Marko

Essentials of marketing research

Essentials of marketing research von Hair, Joseph F., Celsi, Mary Welfinbarger, Ortinau, David J., Bush, Robert P.

MKTG4 student edition von Lamb, Charles W.