Multivariate data analysis por Hair, Joseph F., William C. Black, Babin, Barry J., Anderson, Rolph E.

MKTG 11 principles of marketing por Lamb, Charles W., Hair, Joseph F., McDaniel, Carl 1941-

A primer on partial least squares structural equation modeling (PLS-SEM) por Hair, Joseph F. Jr., author

Essentials of marketing research por Hair, Joseph F. Jr, Celsi, Mary, Ortinau, David J., Bush, Robert P.

MKTG9 por Lamb, Charles W.

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A primer on partial least squares structural equation modeling (PLS-SEM) por Hair, Joseph F. Jr, Hult, G. Tomas, M., Ringle, Christian M., Sarstedt, Marko

A primer on partial least squares structural equation modeling (PLS-SEM) por Hair, Joseph F. Jr, Hult, G. Tomas M., Ringle, Christian M., Sarstedt, Marko

Essentials of marketing research

Essentials of marketing research por Hair, Joseph F., Celsi, Mary Welfinbarger, Ortinau, David J., Bush, Robert P.

MKTG4 student edition por Lamb, Charles W.