Multivariate data analysis 著者: Hair, Joseph F., William C. Black, Babin, Barry J., Anderson, Rolph E.

MKTG 11 principles of marketing 著者: Lamb, Charles W., Hair, Joseph F., McDaniel, Carl 1941-

A primer on partial least squares structural equation modeling (PLS-SEM) 著者: Hair, Joseph F. Jr., author

Essentials of marketing research 著者: Hair, Joseph F. Jr, Celsi, Mary, Ortinau, David J., Bush, Robert P.

MKTG9 著者: Lamb, Charles W.

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A primer on partial least squares structural equation modeling (PLS-SEM) 著者: Hair, Joseph F. Jr, Hult, G. Tomas, M., Ringle, Christian M., Sarstedt, Marko

A primer on partial least squares structural equation modeling (PLS-SEM) 著者: Hair, Joseph F. Jr, Hult, G. Tomas M., Ringle, Christian M., Sarstedt, Marko

Essentials of marketing research

Essentials of marketing research 著者: Hair, Joseph F., Celsi, Mary Welfinbarger, Ortinau, David J., Bush, Robert P.

MKTG4 student edition 著者: Lamb, Charles W.