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UNIT LIBRARY:
College of Mass Communication
CLASSIFICATION:
H - Social Science
RESOURCE TYPE:
Book
SUBJECT:
Brand name products
AND
Marketing
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UNIT LIBRARY:
College of Mass Communication
CLASSIFICATION:
H - Social Science
RESOURCE TYPE:
Book
SUBJECT:
Brand name products
AND
Marketing
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Advertising media planning a brand management approach
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Kelley, Larry D. 1955-
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Sheehan, Kim
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Jugenheimer, Donald W.
Published 2015
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Brand new China advertising, media, and commercial culture
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Wang, Jing 1950-
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Branding TV principles and practice
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McDowell, Walter
Published 2005
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Idol to icon the creation of celebrity brands
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Lim, Gerrie
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IMC using advertising and promotion to build brands(room use only)
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Duncan, Tom
Published 2002
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6
Brand marketing building winning brand strategies that deliver value and customer satisfaction
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Weilbacher, William M.
Published 1993
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CAMPUS
Diliman
6
DATABASE
Union Catalog (Buklod)
6
UNIT LIBRARY
College of Mass Communication
Cesar E.A. Virata School of Business
1
College of Arts and Letters
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
SUBJECT
Brand name products
Marketing
Advertising
1
Advertising media planning
1
Brand choice
1
Celebrities
1
Management
1
Television broadcasting
1
see all ...
AUTHOR
Batten, Alan
1
Duncan, Tom
1
Jugenheimer, Donald W.
1
Kelley, Larry D. 1955-
1
Lim, Gerrie
1
McDowell, Walter
1
Sheehan, Kim
1
Wang, Jing 1950-
1
Weilbacher, William M.
1
see all ...
RESOURCE TYPE
Book
LANGUAGE
English
6
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