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UNIT LIBRARY:
Asian Institute of Tourism
AND
Cesar E.A. Virata School of Business
SUBJECT:
Marketing
AND
Service industries
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UNIT LIBRARY:
Asian Institute of Tourism
AND
Cesar E.A. Virata School of Business
SUBJECT:
Marketing
AND
Service industries
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Services marketing integrating customer focus across the firm
by
Zeithaml, Valarie A.
,
Bitner, Mary Jo
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Gremler, Dwayne D.
Published 2018
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Services marketing people, technology, strategy
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Lovelock, Christopher H.
Published 2004
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Marketing planning for services
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McDonald, Malcolm
Published 1996
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The essence of services marketing
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Payne, Adrian
Published 1993
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Marketing services competing through quality
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Berry, Leonard L.
Published 1991
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Services marketing
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Lovelock, Christopher H.
Published 1991
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7
Service management and marketing managing the moments of truth in service competitions
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Gronroos, Christian 1947-
Published 1990
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CAMPUS
Diliman
7
DATABASE
Union Catalog (Buklod)
7
UNIT LIBRARY
Asian Institute of Tourism
Cesar E.A. Virata School of Business
College of Education
1
College of Engineering Library I
1
College of Home Economics
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
7
SUBJECT
Marketing
Service industries
Customer service
2
Professions
2
Customer services
1
Planning
1
AUTHOR
Lovelock, Christopher H.
2
Payne, Adrian
2
Berry, Leonard L.
1
Bitner, Mary Jo
1
Gremler, Dwayne D.
1
Gronroos, Christian 1947-
1
McDonald, Malcolm
1
Wirtz, Jochen
1
Zeithaml, Valarie A.
1
see all ...
RESOURCE TYPE
Book
7
LANGUAGE
English
7
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