The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

書目詳細資料
Main Authors: Desforges, Toby (Author), Anthony, Mike (Author)
格式: 圖書
語言:English
出版: Highland Park, Illinois Writers of the Round Table Press [2013]
主題:
Consumer behavior.
Marketing.
Shopping.