The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

Bibliographic Details
Main Authors: Desforges, Toby (Author), Anthony, Mike (Author)
Format: Book
Language:English
Published: Highland Park, Illinois Writers of the Round Table Press [2013]
Subjects:
Consumer behavior.
Marketing.
Shopping.