The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

Bibliografiske detaljer
Main Authors: Desforges, Toby (Author), Anthony, Mike (Author)
Format: Bog
Sprog:English
Udgivet: Highland Park, Illinois Writers of the Round Table Press [2013]
Fag:
Consumer behavior.
Marketing.
Shopping.