The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

Dades bibliogràfiques
Autors principals: Desforges, Toby (Autor), Anthony, Mike (Autor)
Format: Llibre
Idioma:English
Publicat: Highland Park, Illinois Writers of the Round Table Press [2013]
Matèries:
Consumer behavior.
Marketing.
Shopping.