The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

Manylion Llyfryddiaeth
Prif Awduron: Desforges, Toby (Awdur), Anthony, Mike (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Highland Park, Illinois Writers of the Round Table Press [2013]
Pynciau:
Consumer behavior.
Marketing.
Shopping.