The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

Opis bibliograficzny
Główni autorzy: Desforges, Toby (Autor), Anthony, Mike (Autor)
Format: Książka
Język:English
Wydane: Highland Park, Illinois Writers of the Round Table Press [2013]
Hasła przedmiotowe:
Consumer behavior.
Marketing.
Shopping.