The discipline of market leaders choose your customers, narrow your focus, dominate your market

Detalles Bibliográficos
Main Authors:	Treacy, Michael (Author), Wiersema, Frederik D. (Frederik Derk) (Author)
Formato:	Libro
Idioma:	inglés
Publicado:	Hammersmith, London HarperCollins Publishers 1996.
Edición:	Paperback edition.
Subjects:	Competition. Market segmentation. Quality of products. Customer services.