Advertising and the mind of the consumer what works, what doesn't, and why

Detaylı Bibliyografya
Asıl Yazarlar:	Sutherland, Max (Yazar), Sylvester, Alice K. (Yazar)
Materyal Türü:	Kitap
Dil:	English
Edisyon:	Second edition.
Konular:	Consumer behavior. Advertising > Psychological aspects.