Advertising and the mind of the consumer what works, what doesn't, and why

ग्रंथसूची विवरण
मुख्य लेखकों:	Sutherland, Max (लेखक), Sylvester, Alice K. (लेखक)
स्वरूप:	पुस्तक
भाषा:	English
संस्करण:	Second edition.
विषय:	Consumer behavior. Advertising > Psychological aspects.