Advertising and the mind of the consumer what works, what doesn't, and why

Xehetasun bibliografikoak
Egile Nagusiak:	Sutherland, Max (Egilea), Sylvester, Alice K. (Egilea)
Formatua:	Liburua
Hizkuntza:	English
Edizioa:	Second edition.
Gaiak:	Consumer behavior. Advertising > Psychological aspects.