Advertising and the mind of the consumer what works, what doesn't, and why

Bibliographische Detailangaben
Hauptverfasser:	Sutherland, Max (VerfasserIn), Sylvester, Alice K. (VerfasserIn)
Format:	Buch
Sprache:	English
Ausgabe:	Second edition.
Schlagworte:	Consumer behavior. Advertising > Psychological aspects.