The new marketing manifesto The 12 rules for building successful brands in the 21st century

The new marketing manifesto The 12 rules for building successful brands in the 21st century

Bibliographische Detailangaben
1. Verfasser: Grant, John (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London Orion Business Books 1999.
Schlagworte:
Branding (Marketing)
Brand name products > Management.