There's no business that's not show business marketing in an experience culture

There's no business that's not show business marketing in an experience culture

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Schmitt, Bernd (Údar), Rogers, David L. 1970- (Údar), Vrotsos, Karen 1960- (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Upper Saddle River, New Jersey Financial Times Prentice Hall [2004]
Ábhair:
Branding (Marketing)
Corporate image.
Customer relations.