APA (7th ed.) Citation

Schmitt, B., Rogers, D. L., & Vrotsos, K. (2004). There's no business that's not show business: Marketing in an experience culture. Financial Times Prentice Hall.

Chicago Style (17th ed.) Citation

Schmitt, Bernd, David L. Rogers, and Karen Vrotsos. There's No Business That's Not Show Business: Marketing in an Experience Culture. Upper Saddle River, New Jersey: Financial Times Prentice Hall, 2004.

MLA (9th ed.) Citation

Schmitt, Bernd, et al. There's No Business That's Not Show Business: Marketing in an Experience Culture. Financial Times Prentice Hall, 2004.