The new rules of marketing how to use one-to-one relationship marketing to be the leader in your industry

The new rules of marketing how to use one-to-one relationship marketing to be the leader in your industry

Bibliographische Detailangaben
1. Verfasser: Newell, Frederick 1926- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York, NY McGraw-Hill [1997]
Schlagworte:
Database marketing.
Relationship marketing.