The new rules of marketing how to use one-to-one relationship marketing to be the leader in your industry

The new rules of marketing how to use one-to-one relationship marketing to be the leader in your industry

Bibliographic Details
Main Author: Newell, Frederick 1926- (Author)
Format: Book
Language:English
Published: New York, NY McGraw-Hill [1997]
Subjects:
Database marketing.
Relationship marketing.