APA (7th ed.) Citation

Newell, F. (1997). The new rules of marketing: How to use one-to-one relationship marketing to be the leader in your industry. McGraw-Hill.

Chicago Style (17th ed.) Citation

Newell, Frederick. The New Rules of Marketing: How to Use One-to-one Relationship Marketing to Be the Leader in Your Industry. New York, NY: McGraw-Hill, 1997.

MLA (9th ed.) Citation

Newell, Frederick. The New Rules of Marketing: How to Use One-to-one Relationship Marketing to Be the Leader in Your Industry. McGraw-Hill, 1997.