Newell, F. (1997). The new rules of marketing: How to use one-to-one relationship marketing to be the leader in your industry. McGraw-Hill.
Citace podle Chicago (17th ed.)Newell, Frederick. The New Rules of Marketing: How to Use One-to-one Relationship Marketing to Be the Leader in Your Industry. New York, NY: McGraw-Hill, 1997.
Citace podle MLA (9th ed.)Newell, Frederick. The New Rules of Marketing: How to Use One-to-one Relationship Marketing to Be the Leader in Your Industry. McGraw-Hill, 1997.
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