The new marketing paradigm

Detalhes bibliográficos
Main Authors:	Schultz, Don E. (Author), Lauterborn, Robert F. (Author), Tannenbaum, Stanley I. (Author)
Formato:	Livro
Idioma:	English
Publicado em:	Lincolnwood (Chicago), Illinois NTC Business Books [1994]
Assuntos:	Communication in marketing.