The new marketing paradigm

Detalles Bibliográficos
Main Authors:	Schultz, Don E. (Author), Lauterborn, Robert F. (Author), Tannenbaum, Stanley I. (Author)
Formato:	Libro
Idioma:	English
Publicado:	Lincolnwood (Chicago), Illinois NTC Business Books [1994]
Subjects:	Communication in marketing.