APA (7th ed.) Citation

Schultz, D. E., Lauterborn, R. F., & Tannenbaum, S. I. (1994). The new marketing paradigm. NTC Business Books.

Chicago Style (17th ed.) Citation

Schultz, Don E., Robert F. Lauterborn, and Stanley I. Tannenbaum. The New Marketing Paradigm. Lincolnwood (Chicago), Illinois: NTC Business Books, 1994.

MLA (9th ed.) Citation

Schultz, Don E., et al. The New Marketing Paradigm. NTC Business Books, 1994.