APA (7e ed.) Bronvermelding

Schultz, D. E., Lauterborn, R. F., & Tannenbaum, S. I. (1994). The new marketing paradigm. NTC Business Books.

Chicago (17e ed.) Bronvermelding

Schultz, Don E., Robert F. Lauterborn, en Stanley I. Tannenbaum. The New Marketing Paradigm. Lincolnwood (Chicago), Illinois: NTC Business Books, 1994.

MLA (9e ed.) Bronvermelding

Schultz, Don E., et al. The New Marketing Paradigm. NTC Business Books, 1994.