Crawford, F., & Mathews, R. (2001). The myth of excellence: Why great companies never try to be the best at everything (First Edition.). Crown Business.
Citazione stile Chigago Style (17a edizione)Crawford, Frederick, e Ryan Mathews. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. First Edition. New York: Crown Business, 2001.
Citatione MLA (9a ed.)Crawford, Frederick, e Ryan Mathews. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. First Edition. Crown Business, 2001.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.