The myth of excellence why great companies never try to be the best at everything

The myth of excellence why great companies never try to be the best at everything

Bibliographic Details
Main Authors: Crawford, Frederick (Author), Mathews, Ryan (Author)
Format: Book
Language:English
Published: New York Crown Business [2001]
Edition:First Edition.
Subjects:
Consumer behavior > Case studies.
Marketing research > Case studies.
Shopping > Case studies.