Crawford, F., & Mathews, R. (2001). The myth of excellence: Why great companies never try to be the best at everything (First Edition.). Crown Business.
Chicago-Zitierstil (17. Ausg.)Crawford, Frederick, und Ryan Mathews. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. First Edition. New York: Crown Business, 2001.
MLA-Zitierstil (9. Ausg.)Crawford, Frederick, und Ryan Mathews. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. First Edition. Crown Business, 2001.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.