Supercorp how vanguard companies create innovation, profits, growth, and social good

Discusses the concept of "vanguard companies" whose mission combines a social conscience along with the ability to deliver on customers' needs better than competitors, citing IBM's expertise in India following the 2006 tsunami and earthquake as an example.

Manylion Llyfryddiaeth

Prif Awdur:	Kanter, Rosabeth Moss (Awdur)
Resource Type:	Llyfr
Iaith:	English
Cyhoeddwyd:	New York Crown Business [2009]
Rhifyn:	First edition.
Pynciau:	Social responsibility of business. Corporations > Social aspects.