Supercorp how vanguard companies create innovation, profits, growth, and social good
Discusses the concept of "vanguard companies" whose mission combines a social conscience along with the ability to deliver on customers' needs better than competitors, citing IBM's expertise in India following the 2006 tsunami and earthquake as an example.
Bibliographic Details
| Main Author: |
Kanter, Rosabeth Moss
(Author) |
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| Resource Type: | Book
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| Language: | English |
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| Published: |
New York
Crown Business
[2009]
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| Edition: | First edition. |
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| Subjects: |
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