Cita APA (7th ed.)

McKenna, R. (1997). Real time: Preparing for the age of the never satisfied customer. Harvard Business School Press.

Cita Chicago (17th ed.)

McKenna, Regis. Real Time: Preparing for the Age of the Never Satisfied Customer. Boston, Massachusetts: Harvard Business School Press, 1997.

Cita MLA (9th ed.)

McKenna, Regis. Real Time: Preparing for the Age of the Never Satisfied Customer. Harvard Business School Press, 1997.