Experiential marketing how to get customers to sense, feel, think, act, and relate to your company and brands

Experiential marketing how to get customers to sense, feel, think, act, and relate to your company and brands

Detalhes bibliográficos
Autor principal: Schmitt, Bernd (Author)
Formato: Livro
Idioma:English
Publicado em: New York, NY Free Press 1999
Assuntos:
Branding (Marketing)
Corporate image.