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Scarcity messages with price discounts in online shopping on the purchase intention of selected Filipino young professionals

Bibliographic Details
Main Author: Laviña, Bianca Camille F. (Author)
Other Authors: Bantang, Joanne R. (adviser.)
Format: Thesis
Language:English
Published: Quezon City College of Home Economics, University of the Philippines Diliman 2021.
Subjects:
Teleshopping > Philippines.
Consumer behavior > Philippines.