Male respondent's perceptions on the use of female sexy stars as models for the television ads of Tanduay Rhum and White Castle Whiskey and their relation to the socio-demographic characteristics of the male audience

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Policarpio, Fides T. (Author)
সংস্থা লেখক: University of the Philippines Diliman College of Mass Communication
অন্যান্য লেখক: Sevilla, Andres G. (thesis adviser.)
বিন্যাস: গবেষণাপত্র
ভাষা:English
Filipino