Male respondent's perceptions on the use of female sexy stars as models for the television ads of Tanduay Rhum and White Castle Whiskey and their relation to the socio-demographic characteristics of the male audience

Bibliografiska uppgifter
Huvudupphovsman: Policarpio, Fides T. (Författare, medförfattare)
Institutionell upphovsman: University of the Philippines Diliman College of Mass Communication
Övriga upphovsmän: Sevilla, Andres G. (thesis adviser.)
Materialtyp: Lärdomsprov
Språk:English
Filipino