Male respondent's perceptions on the use of female sexy stars as models for the television ads of Tanduay Rhum and White Castle Whiskey and their relation to the socio-demographic characteristics of the male audience

Detalles Bibliográficos
Autor principal: Policarpio, Fides T. (Autor)
Autor Corporativo: University of the Philippines Diliman College of Mass Communication
Otros Autores: Sevilla, Andres G. (thesis adviser.)
Formato: Tesis
Lenguaje:English
Filipino