Male respondent's perceptions on the use of female sexy stars as models for the television ads of Tanduay Rhum and White Castle Whiskey and their relation to the socio-demographic characteristics of the male audience

Male respondent's perceptions on the use of female sexy stars as models for the television ads of Tanduay Rhum and White Castle Whiskey and their relation to the socio-demographic characteristics of the male audience

书目详细资料
主要作者: Policarpio, Fides T. (Author)
企业作者: University of the Philippines Diliman College of Mass Communication
其他作者: Sevilla, Andres G. (thesis adviser.)
格式: Thesis
语言:English
Filipino