Male respondent's perceptions on the use of female sexy stars as models for the television ads of Tanduay Rhum and White Castle Whiskey and their relation to the socio-demographic characteristics of the male audience

ग्रंथसूची विवरण
मुख्य लेखक: Policarpio, Fides T. (लेखक)
निगमित लेखक: University of the Philippines Diliman College of Mass Communication
अन्य लेखक: Sevilla, Andres G. (thesis adviser.)
स्वरूप: थीसिस
भाषा:English
Filipino