Male respondent's perceptions on the use of female sexy stars as models for the television ads of Tanduay Rhum and White Castle Whiskey and their relation to the socio-demographic characteristics of the male audience

Male respondent's perceptions on the use of female sexy stars as models for the television ads of Tanduay Rhum and White Castle Whiskey and their relation to the socio-demographic characteristics of the male audience

Manylion Llyfryddiaeth
Prif Awdur: Policarpio, Fides T. (Awdur)
Awdur Corfforaethol: University of the Philippines Diliman College of Mass Communication
Awduron Eraill: Sevilla, Andres G. (thesis adviser.)
Fformat: Traethawd Ymchwil
Iaith:English
Filipino