Male respondent's perceptions on the use of female sexy stars as models for the television ads of Tanduay Rhum and White Castle Whiskey and their relation to the socio-demographic characteristics of the male audience

Bibliografski detalji
Glavni autor: Policarpio, Fides T. (Autor)
Autor kompanije: University of the Philippines Diliman College of Mass Communication
Daljnji autori: Sevilla, Andres G. (thesis adviser.)
Format: Disertacija
Jezik:English
Filipino