Social marketing and advertising in the age of social media

Detalles Bibliográficos
Outros autores:	Parker, Lukas 1977- (Editor), Brennan, Linda L. (Editor)
Formato:	Electronic Resource
Idioma:	inglés
Publicado:	Cheltenham, UK, Northampton, MA Edward Elgar Publishing [2020]
Series:	New horizons in marketing series
Subjects:	Social marketing. Social media > Marketing. Internet marketing. Internet advertising. Social networks > Computer network resources.
Acceso en liña:	View full text e-book at EBSCOhost